Welcome to the Journal

A space for skin wisdom, Scandinavian rituals, and stories that nourish from the inside out. Whether you’re curious about holistic aging, natural remedies, pregnancy-safe products, or beauty rituals passed down through generations — you’ll find thoughtful insights to support your glow at every stage. Brew a cup of tea, settle in, and take a little time for hygge — that cozy, Danish kind of care that nourishes your soul.

ISA ALEX BLOG

Black and white photo closeup of a Black and White hands interlaced in support of Black Lives Matter movement.

I stand in solidarity! I think of Nelson Mandela, Martin Luther King JR., Steve Biko who gave up their lives to fight for racial equality, for a better world. For the countless unnamed who have lo...

COVID_19, Self-confidence and Pipi Longstocking

Covid_19 has changed everything for me. In one way it has thrown me into a temporary paralysis and at times a downwards spiral; on the other hand it has ignited my imagination and inspired my worl...

MOTHER'S DAY GIFT IDEA - CELEBRATING ALL WOMEN - ORGANIC SKINCARE

Mother’s Day is coming up and this year it’s extra special because I believe it celebrates all women whether you are the mother of a child or not! The truth is that we are all mothers. Mothers of o...

3 Tips on how to get the most out of your daily facial massage!

A major shift has taken place in our world! Even though this COVID_19 pandemic presents a challenging time for all of us, I can only hope that the outcome is for the better. While you're isolated a...

Herbs to boost your immunity during the COVID_19 pandemic!

Natural skincare is not only about what you apply on your skin but what you ingest as well. As we are isolated at home, these are my 3 favorite immune boosting plant ingredients to add to your cuis...

Close-up of a woman's face with two hands covering up the eyes. Snapshot of a face massage video tutorial.

How-to-do a face massage!

Learn how to do a relaxing facial massage on a friend, partner or child.

WHY HYDRATION AND EXFOLIATION IS THE KEY TO BEAUTIFUL SKIN!

RENEW YOUR SKINPlump, blemish-free, and luminous skin may seem unobtainable. If you have been neglecting your skin post summer, Autumn is the ideal time to focus on moisturizing and helping the s...

Learn how to clean your skin properly with a face soap and washcloth. YouTube face cleansing tutorial Gunilla Skin Alchemy

How to clean your skin using a wash-cloth and a face soap!

THE SECRET TO CLEAN, RADIANT SKIN: The two most important components to obtaining a healthy, glowing complexion is daily cleansing of your skin followed by hydration. As we age dehydration of the s...

NEW YEAR. NEW SKIN

I hope you’ve had an enjoyable transition into 2019! When the year changes we often want to start something new or commit to something we’ve been thinking about for a while. This January you may ...

Natural Skincare Products Teen Vogue

Very excited to be interviewed for Teen Vogue in a thought-provoking article about the use of plastics in the beauty industry! https://www.teenvogue.com/story/the-beauty-industry-has-a-plastics-pr...

HAPPY NEW YEAR!

I wish you an amazing 2019. May you cherish each moment, find joy and may your dreams come true! I discovered this quote by Thoreau when I was 25 and it has been my guiding light ever since. "Go ...

Halloween look. Makeup inspired by Glow, the Netflix series based on the Glamorous Ladies of Wrestling. Straight back to the 80's.

Halloween Makeup - GLOW

Happy Halloween! Who is your inspiration for this year’s Halloween costume? My sister and fabulous make-up artist and I were inspired by the Netflix show – GLOW – the Glamorous Ladies Of Wrestling....