Welcome to the Journal
A space for skin wisdom, Scandinavian rituals, and stories that nourish from the inside out. Whether you’re curious about holistic aging, natural remedies, pregnancy-safe products, or beauty rituals passed down through generations — you’ll find thoughtful insights to support your glow at every stage. Brew a cup of tea, settle in, and take a little time for hygge — that cozy, Danish kind of care that nourishes your soul.
ISA ALEX BLOG

In solidarity! Black Lives Matter!
I stand in solidarity! I think of Nelson Mandela, Martin Luther King JR., Steve Biko who gave up their lives to fight for racial equality, for a better world. For the countless unnamed who have lo...
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COVID_19, Self-confidence and Pipi Longstocking
Covid_19 has changed everything for me. In one way it has thrown me into a temporary paralysis and at times a downwards spiral; on the other hand it has ignited my imagination and inspired my worl...
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MOTHER'S DAY GIFT IDEA - CELEBRATING ALL WOMEN - ORGANIC SKINCARE
Mother’s Day is coming up and this year it’s extra special because I believe it celebrates all women whether you are the mother of a child or not! The truth is that we are all mothers. Mothers of o...
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3 Tips on how to get the most out of your daily facial massage!
A major shift has taken place in our world! Even though this COVID_19 pandemic presents a challenging time for all of us, I can only hope that the outcome is for the better. While you're isolated a...
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Herbs to boost your immunity during the COVID_19 pandemic!
Natural skincare is not only about what you apply on your skin but what you ingest as well. As we are isolated at home, these are my 3 favorite immune boosting plant ingredients to add to your cuis...
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Learn how to do a relaxing facial massage on a friend, partner or child.
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WHY HYDRATION AND EXFOLIATION IS THE KEY TO BEAUTIFUL SKIN!
RENEW YOUR SKINPlump, blemish-free, and luminous skin may seem unobtainable. If you have been neglecting your skin post summer, Autumn is the ideal time to focus on moisturizing and helping the s...
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How to clean your skin using a wash-cloth and a face soap!
THE SECRET TO CLEAN, RADIANT SKIN: The two most important components to obtaining a healthy, glowing complexion is daily cleansing of your skin followed by hydration. As we age dehydration of the s...
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I hope you’ve had an enjoyable transition into 2019! When the year changes we often want to start something new or commit to something we’ve been thinking about for a while. This January you may ...
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Natural Skincare Products Teen Vogue
Very excited to be interviewed for Teen Vogue in a thought-provoking article about the use of plastics in the beauty industry! https://www.teenvogue.com/story/the-beauty-industry-has-a-plastics-pr...
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I wish you an amazing 2019. May you cherish each moment, find joy and may your dreams come true! I discovered this quote by Thoreau when I was 25 and it has been my guiding light ever since. "Go ...
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Happy Halloween! Who is your inspiration for this year’s Halloween costume? My sister and fabulous make-up artist and I were inspired by the Netflix show – GLOW – the Glamorous Ladies Of Wrestling....
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