Rooted in nature. Inspired by Scandinavia.
I'm Gunilla Eisenberg
A Danish-born esthetician and the founder of ISA ALEX. For more than 20 years, I’ve helped clients care for their skin with a simpler, more intentional approach.
ISA ALEX brings that approach home through botanical skincare and everyday rituals that support healthy, radiant skin at every age.
Created for you in my treatment room
My work has always started with listening. Over the years, I’ve cared for clients with different skin types, concerns and stages of life. Again and again, I saw how much could change when we stopped overwhelming the skin and began giving it what it needed.
Facial massage and carefully chosen oils became central to my treatments. Clients wanted to continue that feeling of care at home, so I began creating skin-specific oil blends for them.
Those first formulas grew into ISA ALEX: a curated collection designed to make caring for your skin feel simple, personal and pleasurable.
Our Approach
Less, but better
Growing up in Denmark shaped the way I think about beauty. I believe in making room for what matters and choosing with intention, rather than adding more for the sake of more.
That belief guides ISA ALEX. Each product has a purpose. The rituals are simple enough to return to every day. Together, they offer a way to care for your skin that feels both effective and nourishing.
Meet the Founder
Gunilla Eisenberg
I opened Skin Butik in San Francisco in 2005, bringing my Scandinavian perspective, facial massage and love of botanical oils into the treatment room. My Better Than Botox Facial became a signature service, and my work has since been featured in Allure and other publications.
After two decades of working hands-on with skin, I still believe the most meaningful results begin with understanding the person in front of me. The products we use matter, but so do the patterns of everyday life: how we sleep, what we eat, the stress we carry and the time we make for ourselves.
I work with each client to understand how those pieces come together for their skin, and I bring that same perspective to every formula I create and everything I teach. When you feel good in your skin, it changes how you show up in the world.
The story behind the name
ISA ALEX is named for my children, Isabeau and Joaquin Alexander. They are part of the heart of this brand and a reminder of why I wanted to create skincare that could meet people through different seasons of life.
Find a ritual that feels right for you
Whether you’re looking for a face oil, a facial or a way to learn more about caring for your skin, I hope ISA ALEX helps you feel confident in doing less, with intention.