Welcome to the Journal
A space for skin wisdom, Scandinavian rituals, and stories that nourish from the inside out. Whether you’re curious about holistic aging, natural remedies, pregnancy-safe products, or beauty rituals passed down through generations — you’ll find thoughtful insights to support your glow at every stage. Brew a cup of tea, settle in, and take a little time for hygge — that cozy, Danish kind of care that nourishes your soul.
ISA ALEX BLOG

Why Embracing Pro-Aging is the New Beauty Standard
In a world where youthfulness has long been synonymous with beauty, a refreshing shift is taking place. The era of "anti-aging" is gradually being replaced by a more positive and empowering approa...
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Embrace Hygge in Your Skincare: The ISA ALEX Hygge Skincare Ritual
Did you know that the Danish concept of hygge extends into all aspects of your life, even your skincare routine? Pronounced "hoo-ga," hygge embodies a sense of coziness, contentment, and intention...
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The Top 5 Reasons to Drink Water For A Healthy Glowing Complexion
As the seasons change and it's getting colder outside, it's essential not to overlook a key aspect of skin health, especially as the temperatures drop – hydration. Understand the significance of ma...
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Love: The Ripple Effect of Self-Care
In a world navigating through unprecedented challenges, the need for self-care is growing. Last weekend, while co-hosting a fun, inspired beauty event in Los Angeles with two of my favorite client...
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How-to Manage Acne Cysts: Hormonal Causes and Natural Remedies
Acne cysts, those painful, stubborn bumps that lurk beneath the skin's surface, can be a real challenge to deal with. In this blog post, we will explore what causes these cysts, why they are often...
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Beauty Tips for Radiant Summer Skin!
Happy Summer! As the sun reaches its highest point in the sky and the days grow longer, it's the perfect time to enjoy sun-filled days and embrace moments of tranquility and relaxation. Summert...
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Bieler's Broth for Spring Skin Detox!
Spring Skin Detox! Spring has arrived and so with it the perfect time to do a detox and replenish the skin. With all the new blooms of Springtime comes allergies that is often accompanied by skin ...
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Skin Flooding - What Is It And How Does It Work?
Do you ever get frustrated feeling you spend a ton of money on skincare products but not sure they are making a difference? Does it feel like the products are not penetrating the skin or they are n...
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Skin Type Demystified: Finding the Perfect Products for You
Are you using the right skincare products for your skin type? Identifying your skin type can be the key to achieving the healthy, glowing skin you've always wanted. But before you start blindly u...
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My story behind ISA ALEX was featured in Shoutout Colorado in a series of interviews with small business owners and entrepreneurs. One of the questions they asked was what is your favourite quote? ...
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Does negative self-talk affect your skin?
YOUR SKIN CAN HEAR YOU I know it may sound a little crazy but it’s true: Your skin can hear you! When you look in the mirror, what are you saying to your-self? What are you thinking? In my skinca...
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I think I have rosacea, how do I treat it?
I think I have rosacea, how do I treat it? Rosacea, sensitive skin and inflammatory acne are all skin conditions that require gentle care. Very few people have true rosacea, but many people have...
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