Welcome to the Journal
A space for skin wisdom, Scandinavian rituals, and stories that nourish from the inside out. Whether you’re curious about holistic aging, natural remedies, pregnancy-safe products, or beauty rituals passed down through generations — you’ll find thoughtful insights to support your glow at every stage. Brew a cup of tea, settle in, and take a little time for hygge — that cozy, Danish kind of care that nourishes your soul.
ISA ALEX BLOG

Find Your Glow: Embracing Hygge and Self-Care This Holiday Season ✨
As December unfolds, the holiday season is in full swing, bringing with it the hustle and bustle of endless to-do lists, festive gatherings, and gift-giving. It's a magical time of year, but it ca...
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In the quest for glowing, youthful skin, face massage has emerged as a cherished ritual that not only enhances your complexion but also invigorates your overall well-being. While it might sound li...
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The Ultimate Guide to Men's Skincare: Tips and Tricks for a Healthy, Handsome Face
Skincare isn't just for women—men need to take care of their skin too. A good skincare routine can keep your face looking fresh, healthy, and youthful. Here’s everything you need to know to get st...
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HOW TO DO YOUR OWN FACIAL MASSAGE USING A FACE OIL!
What is the big rage about face oils? Why are they so good for your skin and what is the purpose of doing a face oil massage? These are questions that I get asked a lot. If you think about it, ...
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HOW TO DO A GUA SHA NATURAL FACE LIFT!
Are you curious about the ancient Chinese Gua Sha jade stone tool and how it can improve your skin? Then watch my easy-to-follow Gua Sha natural face lift video below. It's like an instant dose of...
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How to Renew your Skin for Spring!
With a new Season comes a new opportunity to care for your skin. Spring is the time of renewal and a great time to take inventory of your products. What do you need to change up, discard, or add to...
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Beauty Tips Oil vs Moisturizer
Are there any benefits to using oil vs moisturizer on the skin? Can they be used together and if so how do you layer them? As an aesthetician, this is a question I get asked a lot. The simple answ...
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