Welcome to the Journal
A space for skin wisdom, Scandinavian rituals, and stories that nourish from the inside out. Whether you’re curious about holistic aging, natural remedies, pregnancy-safe products, or beauty rituals passed down through generations — you’ll find thoughtful insights to support your glow at every stage. Brew a cup of tea, settle in, and take a little time for hygge — that cozy, Danish kind of care that nourishes your soul.
ISA ALEX BLOG

Find Your Glow: Embracing Hygge and Self-Care This Holiday Season ✨
As December unfolds, the holiday season is in full swing, bringing with it the hustle and bustle of endless to-do lists, festive gatherings, and gift-giving. It's a magical time of year, but it ca...
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In the quest for glowing, youthful skin, face massage has emerged as a cherished ritual that not only enhances your complexion but also invigorates your overall well-being. While it might sound li...
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Embrace Scandinavian Living: The Perfect Blend of Minimalism, Inspiration, and Skincare
Scandinavian living isn’t just a trend; it’s a lifestyle that embodies simplicity, sustainability, and a deep connection to well-being. Rooted in the rich traditions of Denmark, Sweden, and Norway...
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From My Kitchen to Yours: Simple DIY Face Masks for Glowing Skin
As the seasons change, so does our skin's need for nourishment. In a world overflowing with skincare products and treatments, sometimes the best solutions come from your own kitchen. Growing up in...
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The Importance of a Holistic Approach to Skincare: Beyond Topical Solutions
In the quest for clear, radiant skin, many people focus solely on topical products, hoping that the right moisturizer, cleanser, or acne treatment will solve all their problems. However, effective...
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The Ultimate Guide to Men's Skincare: Tips and Tricks for a Healthy, Handsome Face
Skincare isn't just for women—men need to take care of their skin too. A good skincare routine can keep your face looking fresh, healthy, and youthful. Here’s everything you need to know to get st...
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How often should I clean my skin?
How important is my cleanser and how often should I clean my skin? This is a great question and one that I get a lot from new clients in my private practice. The type of cleanser you use is very i...
Read moreDid you know that eggs, cucumber and green tea can help clear up and restore radiance to your skin? I had so much fun talking with Lindsay, French macron expert and owner of Food.la.la about the ...
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HOW TO DO YOUR OWN FACIAL MASSAGE USING A FACE OIL!
What is the big rage about face oils? Why are they so good for your skin and what is the purpose of doing a face oil massage? These are questions that I get asked a lot. If you think about it, ...
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I am all about simplicity and functionality. When I formulated the products for my Gunilla Skin Alchemy line it was essential for me to keep my ingredient list minimal and purposeful. Plant essence...
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CHOCOLATE FOR STRESS-RELIEF + BEAUTIFUL SKIN
Are you a chocolate fanatic? Then you will happy to know that the flavonols found in dark chocolate is actually good for your skin. Flavonols are potent anti-oxidants that protect your skin from da...
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Ever since my friend introduced me to mulberries last year, I have been a huge fan. Extremely high in antioxidants as well as vitamins A, C and K; mulberries prevent pre-mature aging of the skin by...
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