Welcome to the Journal

A space for skin wisdom, Scandinavian rituals, and stories that nourish from the inside out. Whether you’re curious about holistic aging, natural remedies, pregnancy-safe products, or beauty rituals passed down through generations — you’ll find thoughtful insights to support your glow at every stage. Brew a cup of tea, settle in, and take a little time for hygge — that cozy, Danish kind of care that nourishes your soul.

ISA ALEX BLOG

In the quest for glowing, youthful skin, face massage has emerged as a cherished ritual that not only enhances your complexion but also invigorates your overall well-being. While it might sound li...

Embrace Scandinavian Living: The Perfect Blend of Minimalism, Inspiration, and Skincare

Scandinavian living isn’t just a trend; it’s a lifestyle that embodies simplicity, sustainability, and a deep connection to well-being. Rooted in the rich traditions of Denmark, Sweden, and Norway...

From My Kitchen to Yours: Simple DIY Face Masks for Glowing Skin

As the seasons change, so does our skin's need for nourishment. In a world overflowing with skincare products and treatments, sometimes the best solutions come from your own kitchen. Growing up in...

The Importance of a Holistic Approach to Skincare: Beyond Topical Solutions

In the quest for clear, radiant skin, many people focus solely on topical products, hoping that the right moisturizer, cleanser, or acne treatment will solve all their problems. However, effective...

Portrait of Master esthetician and host of Better Skin Workshop. She is leaning up against a white wall looking into the camera. Her skin is clear. Her hair is tied back. She is wearing black framed glasses and a long sleeved white blouse.

"4 Weeks to Better Skin" FREE Workshop!

I'm very excited to share that I'm launching an online skincare course called “4 Weeks to Better Skin?” It's especially geared towards teens and young adults so they can learn how to manage their ...

SHOULD I CHANGE MY MOISTURIZER WITH SUMMER?

Weather changes always affect the skin; therefore it is helpful to modify your regular home care routine now that summer is here. Since the weather is getting warmer and more humid, substituting ...

Do Facial Oils Clog the Skin?

Facial oils also sometimes called facial serums are becoming very popular due to their emollient properties and purity of ingredients. There are different categories of oils; some are more moistur...