Welcome to the Journal

A space for skin wisdom, Scandinavian rituals, and stories that nourish from the inside out. Whether you’re curious about holistic aging, natural remedies, pregnancy-safe products, or beauty rituals passed down through generations — you’ll find thoughtful insights to support your glow at every stage. Brew a cup of tea, settle in, and take a little time for hygge — that cozy, Danish kind of care that nourishes your soul.

ISA ALEX BLOG

Travel is one of my favorite things to do. It expands your horizon and changes your perspective on things. With the challenges of being a single mother of two, a solo entrepreneur and launching an ...

What Are the Best Oils for Your Skin?

Did you know that not all face oils are created equal? The type of oil you use for your specific skin type makes all the difference in how your skin is going to look and feel! WHAT OILS TO USE FO...

Happy July 4th and Non-toxic Sunscreen!

Happy 4th of July! Celebrating freedom and independence is more pertinent than ever! Let's keep fighting for that! Also, remember to protect your skin from the damaging rays of the sun and wear non...

GET RID OF CELLULITE WITH THIS DRY BRUSHING SKIN RITUAL

Learn how to do your own Dry Brush Skin Ritual

SHOULD I CHANGE MY MOISTURIZER WITH SUMMER?

Weather changes always affect the skin; therefore it is helpful to modify your regular home care routine now that summer is here. Since the weather is getting warmer and more humid, substituting ...