Welcome to the Journal

A space for skin wisdom, Scandinavian rituals, and stories that nourish from the inside out. Whether you’re curious about holistic aging, natural remedies, pregnancy-safe products, or beauty rituals passed down through generations — you’ll find thoughtful insights to support your glow at every stage. Brew a cup of tea, settle in, and take a little time for hygge — that cozy, Danish kind of care that nourishes your soul.

ISA ALEX BLOG

Beauty Tips & Tricks for the holidays. Daily Advent Calender.

Growing up in Denmark, my mom always made a daily advent calendar with little gifts that I so looked forward to opening every day as a count down to Christmas Eve. Inspired by this tradition, this ...

SHOULD I CHANGE MY MOISTURIZER WITH SUMMER?

Weather changes always affect the skin; therefore it is helpful to modify your regular home care routine now that summer is here. Since the weather is getting warmer and more humid, substituting ...