Skincare for Skin and Soul: Pregnancy-Safe Rituals Rooted in Energy and Intention

When I created each ISA ALEX formula, my intention was always twofold: to support skin regeneration and to nurture the emotional and energetic body. I’ve long believed that radiant, healthy skin is intrinsically connected to your whole being. As you may already know, your skin is your largest organ—so it deeply matters what you put on it.

During pregnancy, the body transforms in powerful and sacred ways. Your skin often becomes more sensitive. Your nervous system feels more finely tuned. And from my own pregnancies, I’ve found that our emotional and inner world begins to shift—deepening, softening—as we prepare to become mothers. That’s why I believe pregnancy-safe skincare shouldn’t just be clean or gentle; it should feel supportive, comforting, and energetically aligned with what both your body and spirit truly need.

A Gentle Ritual for Motherhood: Beautiful Belly Oil

One of the most personal formulations I’ve created is the Beautiful Belly Oil, designed specifically for pregnancy and postpartum skin. It’s made to support elasticity, prevent stretch marks (something I’ve always been prone to), and create a moment of grounding self-connection in your day. It’s not just skincare—it’s a small ritual of presence.

At the heart of this formula is rose, a plant essence long associated with the heart chakra. Rose offers emotional support, a feeling of strength, and an invitation to remain open-hearted through the changes of pregnancy. You’ll also find grounding sandalwood, borage seed oil, wheat germ oil, and vitamin E-rich argan oil to nourish deeply and protect your skin as it stretches and evolves.

Skincare Rooted in Ritual and Energy

Many women today are holding a lot—balancing work, caring for others, and making sure life keeps running smoothly. In my treatment room, I’ve seen how often women put themselves last and how easily that leads to burnout.

During pregnancy, it’s especially important to slow down. To listen in. To care for your body and tend to the emotions that arise with the expectations of motherhood. Even a few moments of daily intentional self-care can help ease anxiety, restore calm, and allow you to bond more deeply with your growing baby.

Here are a few of my favorite rituals during this sacred time:

• Walk barefoot in nature—on the beach, in the garden, or at the park—to stay grounded and absorb the earth’s minerals.
  
  

• Take a midday pause: make a cup of herbal tea, put your feet up, and breathe deeply.
  
  

• After a warm shower or bath, massage a nourishing oil into your belly, breasts, and thighs with love and intention. Allow this moment to be just for you.
  
  

Pregnancy-Safe Skincare: What to Look For

Navigating skincare during pregnancy can feel overwhelming. You want products that are not only safe—but effective, grounding, and aligned with your evolving body.

Here are a few common ingredients you may wish to avoid during pregnancy:

• Retinoids (Retin-A, retinol, and derivatives): These can be absorbed systemically and are best avoided.
  
  

• Salicylic acid (in high doses), benzoyl peroxide, and chemical sunscreens like oxybenzone may also be too harsh or potentially disruptive.
  
  

• Synthetic fragrance can trigger headaches or nausea and often contains phthalates.
  
  

• Essential oils like clary sage or rosemary should be used with caution or under professional guidance, especially in the first trimester.
  
  

All ISA ALEX products—including our Beautiful Belly Oil—are formulated to be clean, non-toxic, and free from synthetic fragrance. We use only 100% pure, wildcrafted or organic ingredients, selected with purpose and integrity.

A Safe Space for Your Rituals

Each ingredient is chosen with care and purpose. Every formula is lovingly handcrafted in small batches, ensuring integrity and a clear energetic intention. Whether you’re welcoming motherhood or simply craving skincare that honors the connection between your body and spirit, I invite you to explore our pregnancy-safe, soul-nourishing offerings.

💛
With care,
Gunilla

Learn more about energetically supportive skincare
→ Explore our Beautiful Belly Oil
→ Pregnancy Safe Skincare 

"I’ve used Gunilla’s pregnancy oil through both of my pregnancies and I love it! I’m very prone to stretch marks and convinced it prevented me from getting them during pregnancy. The smell is subtle and gentle on the pregnant nose and the oil feels amazing! I highly recommend!"

~ Caitlin C.